95 million American’s have Amazon Prime.

That means there’s more people than ever to sell to on Amazon.

Heck, half of the money all American’s spend online is used on Amazon, as well.

Store owners and entrepreneurs can use Amazon’s platform for free to start generating more revenue.

However, you need to optimize your Amazon descriptions if you want to stand out from competitors and see the dough roll in.

If you follow the principles laid out ahead, you will write better product descriptions that make customers want to take out their credit cards on the spot.

Keep reading 🙂

Focus on the benefits of using the product

It’s really common to make the beginner mistake of only writing about features.

Features entail sizing, color, materials, and other factual information.

Yes, you need to state these things. However, they’re boring. And it’s not what customers are truly after.

For example, why would someone want to buy new headphones? It might be because:

  • They enjoy listening to music or podcasts
  • They need a way to listen to content while working or studying
  • They value high quality audio and long lasting products

That’s what you need to focus on when writing Amazon product listings — the benefits.

Take this steering wheel cover as an example.

Amazon product description example

Note how the description talks about how the customer will benefit from using it, such as:

  • It won’t slip from the drivers hands or move around the wheel.
  • Environmentally friendly materials are used.
  • It fits most vehicles and is very easy to install.
  • Your hands won’t burn in the hot summer weather and it protects the steering wheel underneath.

It isn’t rocket science. You just need to take the time to develop and study your buyers persona. This should consist of customers:

  • Interests
  • Values
  • Feelings around a product
  • Demographics
  • Beliefs

Here’s what a buyers persona might look like when you’re finished it.

Buyers persona example

You might think “How the heck do I collect this kind of information,” and there’s plenty of ways to do so like:

  • Analyzing social media, forums, and review sites.
  • Reading market and industry reports.
  • Sending out forms and questionnaires to existing customers.

Once you have one filled out, you can successfully tailor your Amazon product listings to a very specific demographic’s wants and needs. As a result, you’ll make more sales!

Use bullet points to sum up information

This is a super simple strategy you can apply right away.

Bullet points are crucial for formatting your descriptions, as it makes the content more digestible and easy to read.

Big blocks of paragraphs look like a newspaper, and customers will run away faster than if a grizzly bear was chasing them.

These car seats are a good example of how to pull this off.

Car seat listing example

The description is straight to the point and uses several bullet points to summarize everything.

There’s no fluff or long winded sentences and paragraphs.

You don’t want insanely short descriptions, but you don’t want ones that are longer than a novel you read in 10th grade English class, either.

I would recommend aiming for no less than 100 words, but no more than 200.

Do your keyword research

Google. Bing. YouTube. Twitter. Amazon.

What do all of these websites have in common?

They all uses search engines.

That means that just like any other business, you need to perform SEO if you want to maximize how much traffic your Amazon listings receive.

Imagine your listing to be a house. Keyword research and on-page search engine optimization is the foundation. You need it before anything else and it will last a lifetime.

That’s why you need narrow down some search phrases to target in your description. I recommend using the free tool Keywordtool.io. Just plug in a phrase that describes what you’res selling first.

Keywordtool homepage

The next page will display heaps of keyword ideas for you to target. You will have to upgrade if you wish to see search volume and other metrics, though.

Keywordtool results

Take keywords that relate to your product and place them in the following areas:

  • Within the description
  • In the title of the listing
  • As the alt text and file names of images
  • The keyword section when uploading a product
  • The sub title

Optimize the title for Amazon’s algorithm

I know, I know. It isn’t the Amazon description, but you need to optimize your listing title if you want to generate more sales.

Here’s why.

Amazon has this fancy-smancy algorithm that looks at a lot of different things, including something called CTS(Click to sales).

Click to sales is the amount of users that click your listing and end up purchasing. This tells the alogrithm that your listing and product is better then others if it has a high CTS rate.

80% of people only read headlines, so it’s absolutely mandatory to have a great Amazon product title. It will entice more users to click through, and that can lead to increased purchases.

Here’s how:

  1. Use the entire 250 character limit to describe the product.
  2. Mention why the item is unique or a benefit of purchasing it.
  3. Include one or multiple SEO keywords.

Wrapping up

Writing great Amazon product descriptions is essential if you want to generate more sales and take your business seriously.

Copywriting is a serious skill and art that you will need to master if you want to go far.

Creating good descriptions begins by focusing on the benefits of the product. What is the customer going to really get out of it and what will they experience?

Furthermore, use bullet points and list to summarize key points about the item.

Use tools like Keywordtool.io to find search phrases that you can include throughout the listing. You will rank higher for these terms, and be found by more potential customers.

While it isn’t the description, you also need to spend time crafting epic titles. Use the entire character limit and make it unique among competitors.

What are your tips for writing good Amazon listings?