Do you blog?

You should.

It’s an effective way to generate organic traffic and leads to your website.

Every business needs to integrate a blog if they want to succeed in the long term.

That’s why we’ve put together these interesting blogging stats that will help you shape a better strategy.

#1 – 53% of marketers agree that blogging is their biggest priority (Source)

This shouldn’t be much of a surprise.

Companies are waking up to the fact that they need to produce meaningful content and value if they want to grow.

Blogging offers your customers resources, information, and entertainment all for free. More users will find your business through organic search, and great content makes your brand look appear reputable.

#2 – 65% of marketers plan to blog more often (Source)

You need to publish content on a regular basis if you wish to generate followers and fans of your blog posts.

That’s why a majority of marketers are beginning to gradually ramp up how much content they produce.

We’d recommend beginning at once per week. You can slowly raise this to two or three times per week once you have a consistent strategy down pat.

It’s also wise to research your competitors. How often are they posting? Use this as a benchmark and as a way to determine if you’re being left in the dust or doing better than them.

#3 – Websites with blogs have over 434% more indexed pages on average (Source)

SEO goes hand-in-hand with blogging.

Every blog post should be centered around a few different keywords. You can use tools like SEMrush or Google’s keyword planner to find search phrases.

Place these in the title, URL, body, and header tags of articles. Google will send crawlers to your site, and help rank you higher for these terms.

The more indexed pages you have on search engines, the more traffic you will gain. The more traffic you gain, the more potential money you can make. Simple as that.

#4 – 47% of consumers read 3-5 pieces of content before they contact a sales rep (Source)

Publishing blog posts shows customers that you are trustworthy, authoritative, and knowledge about your industry.

This is why almost half of all buyers will consume several pieces of content before contacting your business.

Focus on top-of-the-funnel content like guides, tutorials, and general articles on niche related topics. This helps draw in as many people as possible, which you can direct towards whitepapers and case studies.

#5 – Blog posts that contain images get up to 94% more views (Source)

Blog posts aren’t newspaper articles.

They need to be entertaining to read, and have life to them.

They shouldn’t be several blocks of text without any visuals.

That’s why nearly all articles that contain images get more attention.

Use tools like Canva to add interesting graphics, charts, and cartoons to your content.

It will make it more appealing to the eye, and visuals can also contain more resources like the average infographic.

#6 – 94% of readers will share content if they believe others will benefit from it (Source)

Don’t just blog to get content out there or to make money.

Blog because you want to help people and improve their lives.

That will cause a viral effect, where users share your content because it’s genuinely useful and interesting.

94% of your audience are willing to share blog posts via social media, email, and other channels, but you have to make it worthy of sharing first.

We suggest focusing on making content as practical as possible. This means adding in step-by-step instructions, case studies, and real data to support points.

Do this and watch your social share fly through the roof!

#7 – B2B companies that blog generate 67% more leads (Source)

Do you want more clients and revenue?

Of course you do!

Businesses that blog gain upwards to 67% more leads compared to those that don’t.

Going off of the previous blogging stats we’ve touched on, this makes sense because:

  1. You’re proving thought leadership and authority
  2. Content showcases knowledge and expertise in a specific field
  3. It builds trust with buyers
  4. Blog posts drive organic traffic, which consists of potential leads

#8 – Leads from search engines having a closing rate of 14.6% (Source)

Outbound leads have a 1.7% closing rate versus 14.6% from search search engines. That’s almost 14x!

Why is this so? Because if a user looked up as specific keyword and came across your website, they’re much more qualified.

They’re coming to you, not the other way around.

Make sure that you understand the fundamentals of on-page SEO to achieve this kind of success.

#9 – 70-80% of users will ignore paid ads and only look at organic content (Source)

We’re used to being advertised to. Hence why outbound tactics don’t work as well as they did in the past.

The average buyer can see right through traditional advertisements faster than Usain Bolt.

That’s why a large majority of them are ignoring paid ads they see in search engines, and only looking at the organic results.

#10 – Compounding blog posts bring 38% of all traffic to a website (Source)

You might notice that a few of your articles drive the most traffic to your site. This is very common.

In fact, 10% of your blog posts will generate up to 38% of the traffic you gain.

These are what we call pillar posts. They are typically in the 3,000 to 4,000 word range, and are absolutely beasts of content.

They’re super interesting, practical, and edited to perfection. Pillar posts are engineered to go viral and be shared.

When you’re producing content, aim to create something that will compound of years to come and never go out of use.

#11 – Only 8% of marketers use Medium in their content marketing strategy (Source)

Yes, you need a blog on your own website and domain.

However, you also need to be promoting your content on other channels, such as Medium.

Medium is a blogging platform that you can use to republish content to reach a wider audience.

Create an account, fill out the profile, and repost your blog posts. It’s recommended to mention that the original blog post can be found on your website, as well.

This will help funnel more users to your site, where they can find your products, services, etc.

#12 – Businesses that blog receive 97% more backlinks (Source)

Not only do you need to optimize content for on-page SEO, but it’s crucial that you acquire high quality backlinks.

Links are like a voting system. They inform search engines like Google that other websites trust you. If a single large website with authority link to you, it can be equivalent to hundreds of lesser quality links.

While you can perform link building campaigns, always remember the saying “build it and they will come.” Publishing high quality blog posts will naturally attract backlinks as webmasters search for resources to share in their own content.

By not blogging, you’re missing out on skyrocketing your SEO.

#13 – The average reader only spends 37 seconds on an article (Source)

Have you ever looked at your bounce rate or average time spent on page and cringed?

Don’t worry, it’s probably not your fault.

The average reader is spending slight more than half a minute on any given blog post.

People are crunched for time, and don’t want to read every single word. They’re trying to extract as much value from content as quickly as possible.

To align with this behavior, you should format articles with header tags, lists, images, and bullet points.

Separate your points and ideas, so users can easily digest them and navigate the article.

#14 – The average blog post will take 3.5 hours to complete (Source)

Blogging isn’t quick or easy.

You first need to research topic ideas and plan out the individual piece of content.

From there, you write it and go through the editing and proofreading process.

You might want to kick your feet up after, but it’s only begun. Now marketers need to purpose and promote the article.

We really wanted to include this blogging statistic in today’s piece because it’s a reminder that creating valuable content takes time.

Be patient and you will see the fruits of your labor in more organic traffic and leads.

#15 – The #1 result on Google tends to be 1,890 words (Source)

Backlinko did a study where they analyzed one million Google results, and found that the first position was 1,890 words on average.

Long form content is all the craze right now. Everyone is talking about it and implementing it into their content strategy.

Why? Because frankly, it just works.

Longer articles allow business to rank for more keywords, improve UX metrics like average time spent on page, and increases social sharing.

Wrapping up

Blogging is important.

Every business needs to blog on a regular basis if they want to generate more organic traffic and leads.

It also helps build rapport and trust with buyers, which most are consuming content before they contact you.

It’s recommend to build content that targets all stages of the sales funnel, such as:

  • General blog posts
  • White papers
  • Case studies
  • Infographics
  • Videos
  • Podcasts

Doing so will maximize your blogging strategy and the results you see.